The idea of the metaverse was that it was going to be this new platform like social media, but more all encompassing than social media. But when you look at the increase in the time spent, it's almost not that encouraging. We basically found a saturation point where we're like, we can't eat any more internet.
Meta’s new Twitter-like social media platform called Threads is signing up users at a record pace. But will it last–and will it be a “Twitter killer”? Bloomberg Businessweek writer Max Chafkin is…skeptical. He says that after years of explosive growth, social media platforms like Twitter, Facebook and Instagram are facing big challenges. Many longtime users are spending less time each day scrolling through their feeds. Max joins this episode to talk about why people are putting down their phones and choosing to spend more time IRL.
Read more: Threads, Twitter and the No-Attention Economy
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK
Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.
See omnystudio.com/listener for privacy information.