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Joe CEO of Motion Nutrition and ex professional swimmer shares the insights he has gained from building a natural supplement brand.

Ecom Gold

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"There was in a very short amount of time, a huge, big, like cliff edge drop in our ad experience score," he says. "If I had known it was going to last a year, I would have been much more aggressive through other acquisition channels" The company went from WooCommerce to Shopify after six months on the site.

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