Closing $36 Million in Agent Referrals
Mortgage Marketing Radio
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How to Lead From a Place of Value
The loan officer that goes out and sells rate and cost will get replaced by the one who leads from a place of value first, he says. The classes save time because you don't have to create the content; number two is if I can put 50 people in a room for one hour, I've influenced the mind share of 50 people in that same one hour timeframe. In fact, tell your loan officers, this is what I do now. It's when I send out the invite, hey, if you have a loan estimate that you're trying to compete with or compare, customer doesn't even have to apply.
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