Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast
SaaSBoomi
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The Importance of Understanding Your Customer Profile
If you're doing help this software for SMB's and you said I'm going to do like a super complex pricing. Charging on a bunch of addons and other things then it's not going to work because your comparison point over there is fresh test in this. So at all it all starts here there at before pricing. There are things that you really need to question. The ICP the ideal customer profile. If your ICP is highly enterprise or your sales motion is. Stake dinners three months four months lots of in person meeting field sales. Then those complex models are actually an asset because you can use them to extract a lot of value by just creating the share complexity.
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