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Rapid-Fire Strategy Session: 24 Q&As in One Hour

The Russell Brunson Show

CHAPTER

Leveraging Free Books for Audience Growth

This chapter discusses strategies to leverage a recently published book on atrial fibrillation to build an audience and lead to paid programs. It explores the combination of free book strategies with upsells, focusing on generating email leads and effectively engaging a target audience. The speakers also highlight the importance of compelling sales presentations and follow-up methods for nurturing leads in the coaching industry.

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