Do We Need to Reconsider the Way We Write Copy?

Marketers need to reconsider the way they write copy in light of the world and what's going on right now. I even have a framework that i developed called the pastor framework. If we approach writing copy as if youwere shepherding some one to a good decision, then we're never going to be pushy or manipulative. We're going to be thinking about the flock. It looks like spring of two thousand 23.