Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
00:00
The Importance of Trust in an Agency
The best client agency relationships come down to the relationship between the people. I think with our obsession with technology and with automation, we've somehow forget that also purchasing departments really screw this up. Most successful CMOs actually have been enrolled for seven, eight, nine years. They got there by being persistent and building a level of trust for an agency.
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