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The 7 Powers with Hamilton Helmer & Jeff Lawson

The NFX Podcast

CHAPTER

Branding as a Power

The state of michigan passed a law that said it is illegal to sell a car not through a dealer. So they dealer sor we don't want electric cars. And so that was the more counterpositioning, because they had to bring their dealers along in wars. But branding is something that's far more durable than that. It involves building up an understanding in your customers so that they attribute higher value to your product,. Even though the competing product is may be identical and objectively better.

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