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Why is corporate America getting political?

The Real Story

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The Black Lives Matter Movement

I think we have to distinguish the Black Lives Matter movement, which has become a very broad movement that involves many groups. IKEA is a progressive company with a progressive consumer base. And Sheena, they are often accused of being woke by the right. When I think about particularly right-wing conservatives using the word woke, it's like a word that the African American community doesn't even use anymore.

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