Hem: I think it's really reat way to frame it, which is if you're looking at what you've done and your previous success, while it's in the review mirror. Hem: The biggest trend ive seen, it just wasn't true when we were doing our ss and a in twenty eleven, is that there are people willing to write huge cheques. Hem: When you care as a founder, you care about the problem so much, you can occasionally forget to look at the fundamentals of this business.