AI Integration, Psychological Insights & Market Trends with Founders of Solsten
Deconstructor of Fun
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The Intersection of Marketing and Product Teams in Game Development Studios
This chapter highlights the importance of collaboration between marketing and product teams in game development studios to ensure alignment with the target audience and brand promise, using successful game development strategies as examples. The discussion emphasizes the significance of understanding player psychology, avoiding blame games between teams, and adapting quickly to new market opportunities in the gaming industry. Additionally, it explores the role of AI in improving efficiency within companies and enhancing creativity in game development.
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