How to Use Trending Topics to Promote Your Business

Brands sometimes take part in newsjacking in a more casual way as well, maybe just speaking about recent events or sharing a couple of memes. But even without that, this is a way of piggybacking on a trending topic to get your brand featured in all sorts of places. So if you realize that your business is connected to an event or news story, you can start reaching out to publications with an expert or first hand opinion. And it's all going to be from people who have direct experience - not Taylor Swift herself, but someone who has been through the same thing and knows what they're talking about.