Create Demand, You Have to Take a Strategic Approach

As the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University’s School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology entrepreneurship.