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Bob Moesta - Learning to Build

The Innovation Show

CHAPTER

The Importance of Reducing Friction

Some of the best products in the world had very poor quality on certain dimensions. The first iPhone was a terrible phone as a phone, but it's still because they bypassed some of the things that they did like. Most people are trying to wait to make it perfect before it gets there. But if you have the kick ass half, there's no reason to wait.

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