Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
The CMO Podcast
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The Conflict Between Brands and Performance Marketing
Wharton professor: We don't even make a distinction. This is an industry led distinction that some people have done work on, but this is not something that we teach. And so that's part of why this conversation has been so interesting because it's all marketing. It's the same thing. But yet, because functional silos emerge in businesses, it's become a distinction that's really important.
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