4min chapter

Masters of Scale cover image

Rapid Response: Navigating a leadership crisis, w/Web Summit CEO Katherine Maher

Masters of Scale

CHAPTER

Transformative Leadership and Rebranding in Crisis Situations

This chapter explores a global nonprofit's rebranding strategy, emphasizing the importance of referring to individuals in need as 'customers' to enhance service quality. It also addresses leadership challenges following a CEO's resignation and the balancing act between governance and mission in times of crisis.

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