Objects in Product Development

In any good product om cycle or product development, you want to set goals. A and i wanted to kind of look over here at this quote m from marty cagan. Objectives do not need to cover every little thing that the team does, but they should cover what the team needs to accomplish. That could be my base line objective. We ad anywhere in my team, made it anonymous. If it's better for your team, if you're able to do that, just so you can begin to collect some om data....