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221 - Making sense of YouTube — with Benji Travis and Tom Ross
The Futur with Chris Do
Using A.B. Testing on Titles and Thumbnails
Think about your title is really important in terms of what somebody might actually type in when they're looking for your video. Sometimes my team will use very specific industry jargon in the title itself and if you already knew that term you probably don't need to know the answer to that because you already understand the concept so we have to kind of think simply. You can A.B. test titles and thumbnails to see which one performs better than the other, then eventually you'll figure out like our audience is looking for these types of videos with these types of titles. The other thing that you want to do is you're going to want to look at your click-through rate your CTR of your
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