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How To Build $100M Brands From Scratch - Miki Agrawal

The Mindvalley Podcast

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Leaning Into the Uncomfortable

Thinks is a men's clothing company based in New York City. They created period proof underwear for the trans community. The campaign went viral, and they were asked to create an ad that would be filled in with blanks by customers who purchased their product. Thinks: "When you lean into the uncomfortable, it actually does create this friction in a story"

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