Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Future of Behavioral Data: AI and Quantum Computing
This chapter delves into the evolving landscape of behavioral data in light of AI and quantum computing's influence on market research. It highlights challenges organizations encounter with data overload and underscores the necessity of optimizing consumer insights for better brand engagement.
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