The Four Growth Stages of Organizational UX

The four stages of UX maturity are unconscious competence, conscious incompetence, fluency and mastery. This is the stage where you can be good without thinking about it. It's very good to think like this: Everyone probably is in one of these four places. And then we get the language analogy which I think is an excellent analogy that Gerard uses both in the context of design and also of business. So if you can learn to speak French and Spanish, you can talk to people better who have French and Spanish as their native language. Just like if you learn more about programming and learn more about business, you can speak more clearly and easily with the people from those worlds. That is what he's