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406 - Greg Jacobs: Campsite Media House

Surf Splendor

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How Much Do You Want in Front of the Pay Wall?

"The industry is changing rapidly. And i was on a panel on an ev by before covet, and i said, if somebody s you that they understand the media business to day, they are lying to you," he says. "How much do we want in front of the pay wall? How much can we put behind the pay wall?" 'You're going to have back to platform fatigue,' she adds. ''I'm doing iuno revenue fatigue on what i'm paying for the platforms'

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