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Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China

Marketing School - Digital Marketing and Online Marketing Tips

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The Rise of Pop Mart and Customer-Centric Innovation

This chapter explores the success story of Pop Mart, founded by Wang Ning, and its innovative approach to selling collectible blind boxes. It also emphasizes the importance of direct customer engagement as demonstrated by the founder of Xiaomi in enhancing product development and business performance.

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