Episode 18: A Critique of Mark Zuckerberg Comments To Joe Rogan and The Financial Analysis-Based Case For Diversity in Corporate Environments. Plus, Advertising 101: Marketing Procurement with Francisco Escobar
Madison and Wall Podcast
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Navigating the Intersection of Procurement and Marketing
This chapter examines the speaker's transition from a corporate finance background to founding a consultancy focused on enhancing client-agency relationships. It discusses the complexities and evolution of marketing procurement, emphasizing the need for effective communication between procurement and marketing professionals to improve collaboration. The dialogue highlights the challenges within procurement, including budget management and the significance of understanding marketing dynamics in fostering successful interdepartmental relationships.
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