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The Evolution and Growth of OtterBox
This chapter traces the journey of OtterBox from naming the company to the challenges and successes faced with the release of new devices like the iPhone and iPad. It highlights the importance of innovation over competition, the strategies employed to stay relevant with market trends, and the significant growth of the company despite initial challenges. The conversation also explores the impact of counterfeiters on their manufacturing process and the exponential growth of OtterBox from struggling to a thriving business.