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6. Finding a Market to Build a SaaS

The Bootstrapped Founder

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Bootstrap Company - Is Your Audience Large?

Determining the size of your audience is a rather work intensive task but absolutely required before you decide to invest your time in starting a business. Oll down to doing the research and asking subject matter experts in the field about the current size and the growth trajectory. If there are not enough people, widen the niche by adding adjacent groups to your audience and see if you can adjust the problem and your solution to serve those people too. As a boot sthip enteboner, you'll reach out to customers, bein direct contact. For that to work, you have to find the right people.

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