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Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

Sounds Profitable

00:00

Introduction

New research suggests repurposing ads created for AM FM radio for podcasting has some downsides. 49% of respondents strongly agreed they would skip a radio style ad if it appeared in their favorite podcast. Spotify's Q2 earnings call happened and the fate of actor hosted TV re-watch podcasts during the Hollywood strike.

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