A wedge needs to build some momentum into the North Star problem or else you'll find yourself needing to build two totally distinct products. A great wedge is when a customer feels completely crazy turning down. The best wedges are no brainers. This was the idea to start a podcast brought to you by Tacklebox. If you've got a startup idea in a full-time job but want to figure out the former before you leave the ladder, head to gettacklebox.com and apply.
If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.