The swing voters who’ll decide the next election
The Story
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How to Attract Both Jenny and Joe
Labor must find a way to attract both Jenny and Joe, despite the fact that they are so different from each other. So it's not one profile, right? It's two. If they attract Joe, but in a way which puts off Jenny, then they'll win a fair number of reds and all seats. But they won't capture a number of more prosperous seats in other parts of England or Wales. And this is what Michael the Cultural issues to do with national identity, Europe, immigration, my proposition.
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