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16min chapter
Amy Charity and SBT GRVL
Marginal Gains Cycling Podcast, Presented by Silca
Origin and Challenges of SBT GRVL Event
The chapter explores the inception of the SBT GRVL event from a napkin idea to its successful launch, focusing on factors like timing, location, vision, values, and business planning. It highlights the importance of course design for balancing difficulty and rider experience while addressing challenges of organizing events in mountain towns, including conflicts with rural residents. The chapter emphasizes the significance of proper cyclist behavior, cooperation with local authorities, and the positive impact of cycling events on tourism in various locations.
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