[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth
How I Grew This
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Navigating Multi-Channel Marketing Challenges
This chapter explores the intricacies of managing multiple marketing channels, focusing on the significance of precise targeting, measurement, and attribution. It highlights the need for a fractional attribution model to understand the interplay between channels and emphasizes a balance between statistical analysis and practical decision-making. Through examples and personal experiences, the chapter underscores the importance of mentorship and continual experimentation in achieving marketing success.
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