My First Million cover image

2 Trends Hidden in Plain Sight (+ $1M ideas)

My First Million

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Reviving Vintage: The Rise of Secondhand Shopping

This chapter explores the trend of Gen Z favoring vintage and secondhand clothing, highlighting platforms like Depop and Goodwill. It discusses the innovative experiences of flea markets and proposes the idea of transforming them into social events akin to engaging food courts. The chapter also examines the potential for brands to streamline their re-commerce efforts, making it easier for customers to sell secondhand items directly through their sites.

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