Substack's Business Viability and Product Limitations

The media industry has spent the last decade talking about its own decline — but where is it actually headed? This week on Mixed Signals, Ben kicks off a special three-part crossover with Peter Kafka of Channels and Brian Morrissey of The Rebooting. In part one of the conversation, the three discuss the future of media bundles, why everyone seems to be canceling and re-subscribing to streaming services, and whether Substack’s business model is sustainable. They also talk about selling ads as a solo operator, the false nostalgia for cable, and whether journalism is better — or just lonelier — outside of institutions.

To hear parts two and three of the conversation, head to Channels and The Rebooting.

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