4min chapter

How to Take Over the World cover image

Nike Founder Phil Knight

How to Take Over the World

CHAPTER

The Uncertain Birth of a Brand: Nike's Logo and Name

This chapter explores the tumultuous beginnings of the Nike brand, focusing on the design of its iconic Swoosh logo and the challenges of selecting a memorable name. It highlights the team's doubts and improvisations that led to the final choice of 'Nike,' inspired by the Greek goddess of victory.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode