Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Randy Parker, CEO of Hyundai Motor America where we discuss: leading the fastest-growing car brand in America, Investing $1B in new dealerships, A solution for fast charging? The Future of FSD for Hyundai.

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Topics:

(00:00:00) - Intro

(00:02:59) - Randy’s background and career

(00:06:31) - What have been the key drivers to Hyundai’s market share growth?

(00:09:37) - How do you improve the Hyundai image while offering flexibility for your dealer network?

(00:12:47) - How important has design been to Hyundai’s success?

(00;15:31) - Stated vs. revealed preferences

(00:17:17) - What will be the next ‘important’ thing to consumers?

(00:18:31) - Robotaxis

(00:20:48) - How do you maintain momentum in a market that is becoming increasingly competitive?

(00:26:21) - Are EVs inevitable in the long term?

(00:28:42) - Thoughts on hybrids

(00:30:22) - Has the Hyundai customer changed in your time with the company?

(00:32:32) - How do you continue growing, but optimizing for the long term?

(00:34:50) - What’s on your mind and keeping you excited?

(00:37:07) - How are you thinking about affordability?

(00:39:20) - Marketing is the price you pay for being unremarkable

(00:41:24) - What’s your outlook for the company?

Check out Hyundai here.

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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

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