We had a couple of hesitations with podcast advertising, hence why we waited nine years to try it. We started in September and wow, we learned a lot about podcast advertising. I will say that we jumped off the deep ends and we quickly learned how to swim. So as I mentioned before, the goal of the campaign was to hit number one in business consistently enoughthat we'd be able to reap the benefits of that discoverability,. resulting in more qualified subscribers.

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