Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
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How to Have a Clear Brand Archetype for Amazon
Having a brand personality will allow you to define your brand's character, the values and the voice. It provides a consistent and authentic foundation for your brand messaging. Archetypes very often, you know, archetypes is just like us. I'm not only a rebel or an outlord type of archetype, I'm also a caregiver, but I’m also a creator. We aren't just one thing. Very often we're two of three of them. Same thing with our brands because the whole point of having a brand personality is to connect with your buyers.
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