How to Use Social Media to Promote Wildlife Conservation

"To avoid crowds, visit areas that are less crowded." These comically obvious, wise words come from the Twitter account — ahem, X account — of the National Park Service, who has been hitting it out of the park lately (get it?) with its social media content and reaping viral rewards. Who is behind this material? And why has a more than hundred year old government agency chosen to let its hair down on social media? 

Amory and Ben talk to the National Park Service's lone social media ranger, Matt Turner, and to Sarah Southerland from the Oklahoma Department of Wildlife Conservation, whose delightfully outrageous social media presence has captured the hearts and funny bones of hundreds of thousands of people.