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Product Management in a Scale-Up with Isaac Tay

Analyse Asia with Bernard Leong

CHAPTER

The Rise and Fall of Auden's B: Lessons in Product Management

This chapter explores the journey of startup Auden's B in product management, from its inception as a job opportunity platform to its shift to a grocery delivery service model, facing challenges that led to its collapse. It reflects on the consequences of diversifying too widely without a clear focus, missed opportunities, and the importance of strategic market domination before expansion. The discussion emphasizes the complexities of product management, including staying focused on unique value propositions, handling feedback, scaling strategies, and the need for precision and speed in different components of a company's growth.

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