The Importance of a Strong Brand

When you started with the Jordan brand, they were a $275 million brand. You helped grow it to a $1.3 billion dollar brand. Now you're stacking up against the best in the business. How did you feel? How did you measured? I'm not a conceited person at all. But yes, I thought I was better. Okay. Primarily, I would say because I didn't have a popular logo to work with. And so I learned how to design without having the luxury of a logo to fall back on.