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3min chapter
Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina
The Long Game
A B Tests on Button Colors Are Not Powerful Verbs
It's funny, it almost always comes down to copyriting and persuasion. There isn't a button color that's going to perform better. Everything you're doing is demonstrating expertis. The sneaky way to get a a huge conversion rate at the end ther's to spend a few minutes at the end of each session reviewing people's web sihts alive for a volunteer.
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