Influence by Robert B. Cialdini | Audiobook Summary
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The Fifth Principle of Persuasion
Each one of us, to varying degrees, is wired to obey figures of authority. People wearing guard uniforms and business suits have been found to exert more influence over others. The best way to neutralize this principle is to simply be mindful that authority symbols can be faked. We perceive something to be more valuable when it's less available.
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