Iron Man 3 - How Did Marvel's Exectiva Jine Respond?

Before iron man three, marvell had a real problem building the brand over there. There just wasn't much awareness of the marvel characters. They were probably a little too pro us or pro west. Ironman three ultimately did 20 million dollars in its first opening day. His idea was that bringing chinese investment would help guarantee the film's acceptance into china's market and make it a success there. First he had to convince marvel to come on board with his plan.