4min chapter

Decoder with Nilay Patel cover image

How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

Decoder with Nilay Patel

CHAPTER

Market Strategy and Product Expansion for High-End Grills

The Big Green Egg CEO shares insights on targeting specific demographics and focusing on quality to broaden the market for grills, emphasizing the importance of effective marketing and storytelling in creating brand loyalty.

00:00

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