8min chapter

Sweat Equity by Marketing Examined cover image

Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

Sweat Equity by Marketing Examined

CHAPTER

Leveraging Employee Insights and Nano Influencers for Brand Growth

This chapter explores the importance of building brand awareness using effective content strategies, especially through employee-generated content which positions employees as relatable brand ambassadors. It also discusses the rising influence of nano influencers in fostering genuine connections with customers via platforms like Instagram and TikTok.

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