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Optimization - What's the Dilemma?
I think, i think what's interesting to me, as om in a yove sene, you've seen the phases of the digal evolution rate. Ah, there's a whole wave of time that has been dedicated to putting brands, companies in digital spaces. And then we've gone through a whole period of optimization where there's so much a, b, testing a,. That everything's now optimized, and every shopping looks the same - it becomes commoditization. I don't lit you follow my my thinking.