The Power of Branding in Real Estate

The real estate version was brilliant to do with Jimmy and Chris because I'd keynoted for their audience. We created all these micro workshops and think tanks that was getting me clear on the critical conversations that people in real estate were facing. There was a financial commitment to a body of work over a twelve month period of time. It was inclusive of the book. So the book was a byproduct of that project, correct? Yeah. Consolving agreement over twelve months as a retainer. One of the scope of work line items was within this timeline a book would exist under this guys. That's cool. And we did that with those guys in 2018-2018. Okay. Got it