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Simple Hacks for Writing Copy that Converts, with Brittany McBean

The Art of Online Business

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How to Get Your Audience to Listen to You

You always have to assume your reader is asking, what's in it for me? Even if you're talking about yourself on your about page, you're still answering the question. You don't know the answer that they're asking, what they're what they want, what they want to hear If you're not listening to them, you won't get their golden nugget. The less people think someone is listening or someone's going to read it, the mor golden nuggets youv get.

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