
Häagen-Dazs vs Ben & Jerry's | Breaking the Ice | 6
Business Wars
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The Ice Cream Revolution
This chapter explores the dramatic rise of a low-calorie ice cream brand that transforms the market dynamics, highlighting the struggle of established brands to adapt to changing consumer preferences. Focused on marketing strategies and competition, it showcases how the founders' innovative approach led to both success for their brand and a ripple effect in the ice cream industry.
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