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Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
How to Position Your Company to Attract More Customers
The process when I first started consulting was not very good. The information is collectively in people's heads and the trick is getting it out so that's when your 10 step method comes as a tool, he says. "I don't actually have to go and do that research because the people in the room know but what I do have to do is get them in a mindset where it's like look I don't need every answer"
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